Monday, September 15, 2008

What is SEO?

I decided to start this blog to share some of my thoughts on the changing world of Boston Digital Agencies. Working at a Boston Interactive Agency, I learn a lot about this world, and thought I would pass along some of the information.

What exactly is SEO? You may have heard the term Search Engine Optimization thrown around the worlds of business and marketing, but may not have been given a clear definition of what exactly it is. The simple answer is; the process of improving the volume and quality of traffic that is drawn to a website from search engines by using targeted keywords.

The emergence of such new interactive agencies and marketing practices like SEO, have come about because customers have grown tired of all the advertising clutter on television, in magazines, etc.... With TiVo and DVR it is becoming much easier for customers to avoid the clutter, which is making it more difficult for companies to get their message and products out to their targeted audiences. This has forced many companies to come up with completely new and innovative marketing and advertising strategies... hence, SEO.

There are only a few Boston Marketing Agencies who have realized the benefits of utilizing a fully integrated SEO campaign, and the great benefits it reaps for clients. The logic is simple; the higher the ranking a site gets by Google, the higher it appears in a search. Customers view the highest ranked websites as the best, and are more likely to click on a link that has a high Google ranking. The higher a site is on a search engine, the more likely it is to be selected by a potential customer.

It is these integrated Boston SEO Companies that realize the importance and benefits of this innovative marketing strategy that will be more sustainable in the end. The possibilities and benefits of using search engine optimization are limitless, it is just a matter of understading how to take advantage of them.


albina N muro said...

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Unknown said...

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