SEO itself, as we now know, is the idea of directing traffic to a website through organic search. The higher ranked a company is in a search engine’s results, the more credible the company appears to the person performing the search. Because of simple human nature, people are more likely to click on links of top rated sites in a search. More traffic to your site means higher visibility, greater brand recognition, and ultimately more revenue from the increased purchase of your product or service.
Using SEO/PR allows companies to apply the strategy of SEO to Public Relations. It allows Boston Public Relations Firms to get their messages out to the masses in an efficient and effective manner. These two elements combined with a distinguishable brand and an interesting Web Design will undoubtedly result in a formula for a sharp increase in business, and therefore profits.