Thursday, September 18, 2008

Web 2.0 and New Media

Web 2.0 is revolutionizing the way we as people interact with each other, and also with the media. Social networking sites such as Facebook, MySpace, and LinkedIn have been changing the face of communications for the past few years, since they have been launched in 2003 and 2004. Users create accounts and profiles displaying their videos, pictures, and information regarding interests, hobbies, favorite books, music, etc….

Since their launch, these sites have been used as a method of networking and activism among users of all ages. Facebook, geared towards a college-aged audience, has helped promote and generate press about all kinds of issues. LinkedIn, geared towards business professionals, has aided companies in networking and developing partnerships. MySapce was originally created for the music industry, but has evolved to encompass almost every aspect of social networking.

These social networking sites can play a vital role in the effort of Boston Marketing Firms and Boston Public Relations Firms through the use of New Media. People are now easier than ever to contact and reach though blogs, message boards and groups. These applications have allowed for the open communication and conversation between companies and their consumers. By making the jump to incorporate social networking, a company can easily distinguish itself from their competition.

Other new media involving Web 2.0 includes sites like YouTube and Flickr, both free websites where users can watch videos online, or on their phones. Sites like these have made it easier than ever to promote a cause, a company, an event, you name it.

Through all these new media sources we can quickly get a very good idea about what people think of something, what they’d like improved, or what seems to be missing. They also let us know what is being talked about, and what people would like to see from the companies the trust. Most importantly, they help facilitate the conversation between business and consumer which allows for networking, idea sharing, communication, and increased marketability and profitability for both Boston Marketing Firms and Boston Public Relations Firms.

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