Social networking is another product of PR 2.0. Websites such as Facebook, MySpace, and LinkedIn permit users to communicate and share information they find of particular interest. But possibly one of the most influential new social media applications is blogging. A blog is a website that is upheld and maintained by an individual on any subject they desire to write about. An entry can contain commentary, information, videos, and pictures… basically anything the blogger wants.
Blogs have been an area of interest for quite some time. They give virtually everyone an outlet for their thoughts, concerns, or causes to be viewed by any web user. In addition to being a virtual space for the blogger to express their thoughts, blogs can also be very beneficial to any company. Not only can they influence the direction a company goes in, but they can also help the company promote itself, and get feedback from their consumers. The benefits of blogging Boston Public Relations Firms and Boston Advertising Agencies are undeniable, and are something I would suggest any business keep in mind and try to integrate into their campaigns.